Facebook Marketing Vs Instagram in 2023
Facebook and Instagram are two of the most popular and fast growing social media platforms across the world, with billions of monthly active users. By seeing the enormous popularity and audience size of these social platforms, it can be appealing to spread resources across sites. But the question is can it be the best strategy for marketers to successfully reach their audience, let’s take a look at the facts and figures to determine whether Facebook or Instagram, or both, are the right platforms for your brand marketing.
1: Facebook: huge audience, huge changes
Without any doubt, Facebook keeps the hugest audience of all social media platforms worldwide. It also claims the most advanced targeting options for marketers who want to advertise. For marketers, these realities are difficult to ignore.
According to surveys Facebook usage among U.S. teens has dropped. Nowadays the majority of the younger generations spending more time on YouTube, Instagram, TikTok and Snapchat. Recently, a report said that Facebook engagement is undergoing a gradual decline. While people are still using the platform, but they are not spending as much time on it as they used to do previously.
Instagram: Big audience, new oppurtunities:
In the beginning Instagram was considered as the photo-sharing app for young generation only, but its audience is growing and spreading with time. Today, 67 percent of 18-29 year olds say they use Instagram regularly, so it remains the platform of diverse audience.
For marketers, Instagram can be an especially interesting site, as almost 80 percent of users follow at least one business. Even more interesting, up to 60 percent of users hunt for and discover new products on Instagram. Users expect brands to have a presence on Instagram, so they can be able to find their products there, as well. Another plus point is that according to surveys Instagram has the highest engagement rate of all social media platforms. When it comes to ads, brands prefer Instagram mostly. As it’s likely to keep on growing.
2: Facebook Business Pages:
The pages on Facebook, enable your brand to have an online presence for itself on the Facebook platform. All of this is totally free. These pages help you:
• Provide the interested users constant updates
• Unite people with the products or services that you offer.
• Interact with your customer, helps in increasing engagement, get feedback, and offer customer service
• Share details on offers, deals, and sales.
• Build a community of users loyal to your brand
Instagram Business Accounts:
A business profile for your brand would make it recognize as a brand. It also provides variety of benefits to users. Business accounts can help with:
• Presenting the business you belong to you
• giving access to Instagram Insights
• Adding a contact button to your profile
• Adding links to your profile.
3: Facebook Stories:
Facebook Stories allow you to represent your brand straight from a device like a smartphone or desktop. And its stories can help with:
• Engaging with your audience by relevant and particular content.
• Humanizing your brand.
• Reaching a large number of interested people.
Instagram stories:
These help you raise your brand’s engagement, build brand awareness, increase sales, and provide the current updates. Stories can help with:
• Making audiences for your brand
• Engaging with your audience
• Increasing traffic to your websites.
4: Facebook Shop:
Facebook Shop is a business application through which consumers can buy products directly from your store. It has other benefits like:
• Motivating new conversions
• Engaging with potential customers
• Providing details about new deals and promotions
• Building brand awareness and recognition.
Instagram Shop:
Instagram Shop can help people include your product list with your product profile. It can also help with:
• Easy product discoverability
• More sales chances, conversions, and much more.
5: Facebook Messenger
Facebook Messenger is a famous tool using that your brand can unite with people on a personal level. Messenger can help with:
• Having new customers
• Allowing transactions
• Motivating awareness
Direct messages:
Direct messages can allow your brand to use Instagram’s direct messaging tool to grow your business. It can help with:
• Making a good connection within your industry
• Increasing the brand loyalty of your customers
• Enabling lead generation and conversions
6: Facebook Ads:
Facebook Ads helps to increase product or brand awareness in the News Feed of a specific, interested audience on Facebook. It also has many benefits like:
• spreading brand or product awareness
• Discovering the right audience for your brand
• Spending less for greater reach
• Increasing income, sales, and leads
Instagram Ads:
There are some different kinds of Instagram Ads that can be run are:
• Photo Ads
• Video Ads
• Carousel Ads
• Slideshow Ads
• Stories Ads.
Final Thoughts:
For brands with a diversified audience, of different generations, we can see Facebook and Instagram both being a winning combination. Social Media Marketers can reach both audiences where they spend their time, searching content that is relevant and impressive. If your brand’s audiences are both older and younger, then it may be best helped with one medium or the other.
Lastly, if you still feel uncertain, try out both Facebook and Instagram and do some more analysis. To learn more about other Digital marketing strategies and best practices, do check out Icon Advertising.